What is SEO?

SEO:What is SEO?

What is SEO?
What is SEO?

SEO is defined as the process of optimizing the website to get free from Search engines.

SEO stands for Search Engine Optimisation.

Search Engine sends traffic to the website based on the quality of the website.SEO is used to improve the quality of the website.

SEO is categories into two types:

  1. On page SEO
  2. Off page SEO.

There are so many Search engines to display the data on the internet.The major search engines are

  1. Google Search engine.
  2. Bing Search engine.

In order to Get a website display as the first result in Google or Bing engine, the website needs to be optimized according to the rules of the respective search engine.

There are so many SEO optimising techniques to get first in the search results.There are so many SEO optimising techniques to do SEO for the website.

The Basic SEO techniques involves writing of

  1. On page SEO
  • The keyword based title for the web page.
  •  proper relevant keyword to the web page.
  •  Keyword focused description of the web page.
  • Optimizing images much more.

       2.Off page SEO

  • Link building
  • Blog commenting
  • Social media promotion
  • Guess posting    …    Many more


Search engines change the algorithm which affects the search engine page rank and rules to make SEO of the website.

Other Parts of SEO  are

  1.  Social media marketing
  2. Email marketing
  3. Referral marketing
  4. Content marketing
  5. Search Engine Marketing
    • Pay per click
    • Cost per impression
    • Search Analytics
    • Web analytic
  6. Display advertising
    • Ad blocking
    • Contextual advertising
    • Behavioural targeting
  7. Affiliate Marketing
    • Cost per action
    • Revenue Sharing
  8. Search Engine Marketing
    • Pay per click
    • Cost per impression
    • Search Analytics
    • Web analytic

AuthorPrathap Sujyvera

Hi, This is prathap Sujayvera , Founder of W3Techtor. My passion towards learning new things and knowledge sharing made me start W3Techtor. In this blog I will regularly write and update posts related to web designing, web development ,digital marketing, Computer, Mobile and Internet technology tutorials and tips .Best products and up to date online coupons and offers

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